Multiple boxes of Reese's candy and snack assortment on a shelf.

Reese’s Multipack

Sweet & Salty Assortment

Overview

Reese’s is an iconic brand with recognizable visual assets and extensive brand guidelines. Working on the Reese’s Multipack Sweet & Salty Assortment Pack project over two and a half years gave me the opportunity to see the product evolve across multiple versions, from the initial launch through later updates and a club-size assortment.

As the product lineup developed, the packaging needed to keep pace. I worked across three project versions, collaborating with cross-functional teams and adapting the packaging as product selections and formats changed. Along the way, I developed new visual assets, including renderings for new snack-sized products, and prepared the artwork for production. Each iteration required balancing the Reese’s brand identity with the practical needs of an evolving product assortment.

Challenges & Problem Solving

1. Supporting Product Evolution Over Multiple Years
The assortment changed between project versions, requiring updates to the packaging while maintaining consistency with the established Reese’s brand. I adapted the artwork to reflect the evolving product lineup across Year 1, Year 2, and the Year 2 club version.

2. Adapting Packaging to New Product Formats
New snack-sized products required additional visual assets and packaging layouts. The smaller animal cracker format also meant accounting for the change in package size and the number of pieces included. I researched the product format and developed new renderings and packaging artwork to accurately represent the products.

3. Managing Multiple Versions Through Production
With several iterations and product formats, the artwork needed to remain aligned across versions and teams. I managed design updates and prepared production-ready files for the different packaging versions, helping move each iteration forward.

Production Deliverables

Total Production Files: 5

  • Year 1 assortment box

  • Year 2 assortment box

  • Year 2 club-size assortment box

  • Reese’s Filled Pretzels: 1 oz pouch

  • Reese’s Mini Dipped Animal Crackers: 1 oz pouch

New Visual Assets

  • Reese’s Filled Pretzel 1 oz pouch rendering

  • Reese’s Mini Filled Pretzels 1 oz Pouch Rendering

  • Reese’s Mini Dipped Animal Crackers Photography Retouching

  • Reese’s Mini Dipped Animal Crackers 1 oz Pouch Rendering

Year 1

A red box of Reese's candy, snack, and popcorn assortment featuring various Reese's products like filled pretzels, mini peanut butter cups, and popcorn, with nutritional facts on the side.
A colorful Reese's candy box featuring assorted chocolate and snack items, including Reese's Peanut Butter Cups, Reese's Pretzels, Reese's Popcorn, and Reese's Dipped Pretzels, with text indicating 18 packs and a mix of sweet and salty snacks.
A box of Reese's candy assortment featuring peanut butter cups, pretzels, and popcorn products, predominantly in orange packaging with bold yellow and black branding, and a yellow circle indicating 18 snack packs.

Year 2

Reese's candy assortment including peanut butter cups, filled pretzels, and dipped pretzels in orange packaging, with a label indicating 18 packs and 8 times candy.
A red box of Reese's candy and snack assortment with various candies and pretzels on the front, indicating 18 packs including chocolate, peanut butter, and pretzels.
A box of Reese's snack assortment with various peanut butter candies and pretzels, labeled as 18 sweet and salty packs.

Club Box

A red box of Reese's assorted candies and snack packs, including dipped pretzels and candy pieces, with images of the snack packs on the front.
A red box of Reese's candy featuring various snack packs, including dipped animal crackers, filled pretzels with peanut butter, and dipped pretzels with chocolate drizzle, totaling 36 packs.
A box of Reese's assorted candy and snack packs, including dipped animal crackers, filled pretzels with peanut butter filling, and dipped pretzels, totaling 36 sweet and salty snacks.