About Me

I’m a packaging designer and production artist in Lancaster, PA. If you’ve picked up a Reese’s, SkinnyPop, or KitKat lately, you may have held something I helped get to the shelf. I’ve spent more than six years in CPG turning product concepts into print-ready files, from dielines to the regulatory fine print. My favorite part is the work most people never see: making sure a design looks great on screen and also works as a real package, on press and in a customer’s hands. I love partnering with brand, legal, and vendor teams to take a project from first concept all the way to final production.

A young woman with shoulder-length brown hair, wearing glasses with clear frames, smiling and dressed in a black button-up shirt, standing against a plain off-white wall.
Resume

Career Overview

  • Specialist In-House Graphic Designer, The Hershey Company | Hershey, PA
    September 2023 to Present

    • Produce print-ready packaging, POS, and brand assets for Hershey’s, Reese’s, KitKat, Jolly Rancher, Twizzlers, SkinnyPop, Dot’s Pretzels, and Fulfil.

    • Adapt brand identity, illustration, and typography to each product’s size, material, and print method.

    • Build and finalize production files to printer and vendor specifications, including dielines, separations, finishes, and layers.

    • Apply regulatory, labeling, and compliance requirements to packaging in partnership with legal teams.

    • Manage 5 to 12 concurrent projects in a high-volume environment, delivering them on time.

    • Support licensing programs with NCAA, the Olympics, and Warner Bros.

  • Graphic Designer, Packaging, Woodstream Corporation | Lancaster, PA
    September 2020 to August 2023

    • Designed and maintained packaging, labels, and product graphics for 8 consumer brands, working with marketing and product development. (Safer Brand, Terro, Victor, Havahart, etc.)

    • Ensured packaging met regulatory, claims, and multilingual requirements with clear hierarchy and legibility.

    • Created mockups, comps, and 3D renderings to visualize packaging before production.

    • Researched packaging trends, materials, and sustainability options to inform concepts.

    • Also produced pitch decks, GIFs, and Amazon product graphics.

  • Graphic Design Intern, Airmatic | Malvern, PA
    June to August 2019

    • Converted product catalogs to a new brand identity, adjusting text and images and making exceptions where layouts required it.

    • Caught errors carried over from previous catalogs before they reached final files.

    • Edited online documents for web analytics.

Background

  • Skills & Expertise

    • Adobe Creative Suite (Photoshop, Illustrator & InDesign)

    • Brand Identity & Brand Development

    • Packaging Design & Print Production

    • POS and Merchandising Design

    • Typography, Color Theory, & Layout Composition

    • Prepress & Print-Ready Artwork

    • Using Dielines

    • Understand and Maintain Production Layers

    • Creating Technical Files

    • Printer & Vendor Specifications

    • FDA & Prop 65 Label Compliance

    • Maintaining State & International Regulatory Compliance

    • Product Claims & Active Ingredient Layouts

    • Barcode & QR Code Generation Management

    • Flexographic, Lithographic, Offset, & Digital Printing

    • National & International Print Production

    • Creative & Technical Problem Solving

    • Project & Time Management

    • Managing Multiple Projects & Deadlines

    • Cross-Functional Team Collaboration

    • Working With Vendors & External Partners

    • File Organization & Version Control

    • Attention to Detail

    • AI-Assisted Workflows

  • Bachelor of Fine Arts in Graphic Design from The Pennsylvania College of Art and Design, 2020